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Networking 101: Conversation Starters & Mingling Techniques

Part II Learning to mingle correctly is important, you don’t want to monopolize people or hog their time, but likewise you don’t want to lose a lead or an important connection by standing by yourself...

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To Pin or Not to Pin? That is The Question.

There has been some heated debates on the topic of Pinterest in recent weeks. I’ve seen some interesting arguments for and against using the new website. I have read articles by lawyers, business...

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Crochet is a business

I thought I would expand upon the post I wrote yesterday and fill in some necessary blanks. There are many more professional aspects to the “crochet industry” than design and pattern writing, we tend...

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Live Sales: Top 6 reasons things don’t sell

On Sunday, my best friend and I went to a “Home and Garden” show in Everett, WA. We went with money in our pockets and dreams of finding design inspiration for our garden spaces or at least some neat...

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Why creative people need to rethink sales

Hanging out with the Queen of Hearts… phew I got to keep my head Yesterday, my best friend and I took our teens to Emerald City Comic Con (ECCC).  It’s a massive event in the heart of Seattle, full of...

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Enthusiasm: The best marketing tool in the world!

I usually write this kind of content on my other blog, The Golden Me, but since we’re doing a month of posts supporting Crochet sellers, makers and service providers in their marketing and sales...

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Do you love your business?

We start with beautiful dreams… people tell us how lovely our things are and we keep getting told You should sell that… or we teach a few friends and they say You’re so awesome! People would pay you...

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How to Price Crochet Products

For Makers – Designers – Service Providers This short video class walks you through how to price your crochet work. Did you catch this class? Marketing Basics: Pricing your work, this class is now...

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For Pros Only: WordPress Plugins

This is a long over due promised post! If you have a self – hosted WordPress blog then you may have already figured out that Plugins are AWESOME. For those who don’t have a self hosted site, if you...

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Members Only: Free Video Course – Pinterest to grow your business

Hey there [wlm_firstname]! Do you have a Pinterest account? Do you use it to market your Etsy store, design business, blog or other crochet business site? If you don’t then you’re missing out on your...

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Members Only: Email Marketing 101

Hey there! Email marketing is probably the most affordable and effective forms of marketing on the planet.  It can also be REALLY confusing to learn, and there is a ton of misinformation about it. I...

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Members Only: E-Mail Marketing Class

Members Only Class: Work Smart with MailChimp! Hey [wlm_username]! This Saturday April 6, 2013 at 6pm Pacific I will teach you how to set up a MailChimp account AND walk you through how to use this...

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Members Only: When to give away free crochet patterns

Okay, I just wrote a long post about why giving away crochet patterns for free is a bad thing. In general giving away free patterns is a terrible idea, except when it can aid in your marketing. It...

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3 tips to success in crochet business (and in life)

Success is a word that can really trip people up. It’s on my list of loaded words. Money Business Success This is the word we’re dealing with today. It’s loaded because like all words it’s meaning is...

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Selling Crochet, Designs, Education: The Market Place

So, I’ve told you what I don’t like about live sales and booths. You know some of my pet peeves, but let’s get to what you really want to know:  How to sell what you make successfully. I’m going to...

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Target Margeting

I recently taught a class on building customer relationships to small and mid size local businesses in my area. I started with the basics of defining your target audience/market. I thought you might...

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Target the Market Part Deux

If you used the worksheet from Pros Only: Target Marketing , you may find you have more questions than answers. That’s a good thing! Once you start thinking about the issue of who your customers are...

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Writing for the Web

In the past month four organizations have hired me to re-write the information on their websites.  Even though none of the organizations are in the same line of business, they all share one problem:...

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